NFT News

Starbucks Rolls out NFT-based Membership Program by Adopting Polygon

Written by James Smith

American multinational chain of coffeehouses and roastery reserves Starbucks has unveiled its Non-Fungible Token (NFT) and Web3.0 program dubbed Starbucks Odyssey.


The NFT venture is branded as a singular variation of its present loyalty program the place prospects earn ‘Stars’ which they will redeem totally free drinks at its retailers. 

Whereas Odyssey will let customers earn rewards, Starbucks mentioned it could be for a extra revered and invaluable present than the common presents from the Star program. The Odyssey program is powered by NFTs, which could be bought in an virtually hassle-free means from the coffeehouse’s pockets app. 

In contrast to the common intricacies related to NFT-related initiatives, Starbucks mentioned customers would be capable to purchase the NFTs via their fee playing cards. A bundled pricing will likely be supplied, and consumers won’t want to fret about issues like gasoline charges. 

The Starbucks Odyssey program can provide its customers an unique expertise, together with invites to unique resorts. The design of Web3.0 program is designed in order that customers will be capable to earn the related NFTs by finishing duties moreover shopping for them.  

“There will likely be numerous methods for folks to earn [rewards] with out having to spend some huge cash,” says Starbucks CMO Brady Brewer. “We need to make this tremendous straightforward and accessible. There will likely be loads of on a regular basis experiences prospects can earn, like digital courses or entry to restricted version merchandise, as an example. The vary of experiences will likely be fairly huge and really accessible.”

The corporate mentioned it explored a number of blockchain protocols to drift the Odyssey program, and it tapped Blockchain, the Ethereum layer-2 scaling resolution. Starbucks mentioned the vitality effectivity of Polygon in comparison with its friends is a constructive edge complemented by its low value and quick transactions.

Many manufacturers are moving into the Web3 space to supply distinctive experiences to their prospects. Whereas the transfer is turning into a development now, Starbucks mentioned its Odyssey program is particular and never like a aspect experiment like different manufacturers is tapping into.

Picture supply: Shutterstock

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James Smith

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